John Paul DeJoria is the co-founder of John Paul Mitchell Systems and The Patron Spirits Company. He is the longest running sponsor of Team Paul Mitchell Karate, celebrating 30 years. The billionaire entrepreneur and philanthropist went through several bouts of homelessness during his childhood and when he was starting out in business, before working his way up to become a pillar of the community. His own rags-to-riches story of hard work and triumph inspires his motto: “success unshared is failure.”

Benny “The Jet” Urquidez has made immense contributions to martial arts. As a young man, Urquidez was a pioneer and undefeated, many-time world champion in full-contact kickboxing. His fights carried the sport across the globe and into the spotlight. Today, the Ukidokan karate system he founded is taught in schools throughout the country.


The Courage Blueprint: Creating a School that Takes Risks

Being a truly successful school owner means knowing when to take risks! Dr. Robyn Silverman guides you through the rewarding, but sometimes scary process of using out-of-the-ordinary tactics to benefit your school. Learn how to take fear out of your strategy and create an action plan to use in your school the very next day.

Dr. Robyn Silverman is a leading child-development specialist with years of experience working with youth, parents, educators and instructors. Her strategies are used by successful schools around the nation.


12 Locations & 20 Years Later: What I Would Do Differently

As a successful multi-school owner with over 40 years in martial arts, John Bussard has amassed a wealth of experience. In his seminar, he shares what he’s learned – both from failures and successes – so you can learn how to advance your school while avoiding the pitfalls Bussard faced.

John Bussard owns Kicks Karate, Inc. with 12 locations and over 4,000 students in Maryland. He is an 8th degree black belt and has been involved in the martial arts for almost 40 years. Bussard is also an alumnus of the Harvard Business School, where he completed the exclusive Program for Leadership Development.


Summer Camp Success: Six Figures in 10 Weeks

Summer camps: provide a perfect opportunity for you to offer a valuable service and bring extra revenue into your school. With kids out of school and parents working, you can turn traditionally slow months into one of your most profitable seaons.. All you need is the right plan. Duane Spires and Erica Martin, co-founders of the Martial Arts Success Team (MAST) give you the complete rundown on how to host a fun, profitable summer camp.

Duane Spires is a professional speaker, business coach and founder of Extreme Youth Sports, a 7-Figure level martial arts summer camp and after school program with three locations in Florida.


Summer Camp Success: Six Figures in 10 Weeks

Summer camps: provide a perfect opportunity for you to offer a valuable service and bring extra revenue into your school. With kids out of school and parents working, you can turn traditionally slow months into one of your most profitable seaons.. All you need is the right plan. Duane Spires and Erica Martin, co-founders of the Martial Arts Success Team (MAST) give you the complete rundown on how to host a fun, profitable summer camp.

Erica Martin, along with Duane Spires, is the co-founder of the Martial Arts Success Team (MAST). Together they’ve taught hundreds of school owners across the country how to start and grow successful summer camps and after school programs!


Retention From Day One: How to Build Meaningful Client Connections in the First Week

The first week after a new student enrolls in your school is critical for retention. Yes, you’ve gotten them through their doors – but now’s the time you need to convince them to stay. Adam Parman, a MAIA consultant and school owner, explains how you can form a connection with parents and students, showcase the value of your programs in a compelling way, and keep them interested and eager to attend.

Adam Parman is a Martial Arts Industry Association (MAIA) consultant and owner of two schools in Atlanta, GA. He’s worked with some of the best schools in the industry. His experience as a school owner, compounded by his involvement with MAIA, has made him a passionate advocate and ally for all fellow martial arts school owners.


Creating the Ultimate Adult Fitness Experience

Grand Master William “Bill” Clark is a 9th degree taekwondo black belt, as well as the CEO of Warrior Fit, Karate America, Warrior Krav Maga and Warrior Defense Lab. He has 25 schools with over 2,000 black belts in active training. He currently serves as Chairman of the Masters Council of the American Taekwondo Association (ATA).

Adult programs can increase revenue and create a unique experience for the people in your community, but only when they're done right. Learn how to build, promote and grow your adult programs with detailed information from Bill Clark. Grand Master Clark shares his strategies for gauging how much to charge while improving the experience for adults in your Krav Maga or fitness-based classes. Your students get great classes and you get a fair price: it’s a win-win!


How to Build a Predictable Pipeline

With smart digital marketing you can get referrals, find new leads, and convert them into customers. Digital media expert Jason Swenk shows you how to build a ‘pipeline’ that funnels new students to you.

Jason Swenk is a marketing expert and entrepreneur. For the past three years he has lead a consulting agency that has helped over 10,000 marketing agencies in 23 countries worldwide.


Low-Cost, No-Cost, Income-Generating Recruitment

If you overspend trying to get new students, your school won’t thrive. Rondy McKee teaches creative and effective strategies that are low- or no-cost, and how to generate income with your recruitments.

Rondy McKee has experience as a creative director for various marketing agencies and as a professional martial artist. She owns the White Tiger “superschool,” with 24,000 sq. ft. and 11,500 students.


A Team of Black Belts Does Not Equal a Black Belt Team

There’s more to a great team than sticking the highest-performing students together. Nguyen Tom Griggs reveals the secrets for assembling a strong, leadership-driven black belt team.

A black belt in karate and jujitsu, Dr. Nguyen Tom Griggs uses the tenets of Japanese jujitsu to teach leadership philosophy. He specializes in Teams, Leadership, and Conflict Management and is an instructor at TNT Jujitsu.


Simple Strategies to Growing Your School in the Digital World

Instead of struggling to keep up with the latest online innovations, use three simple strategies to make technology work for you. Even if you’re not the most tech-savvy, Scott Dolloff can show you how to implement digital strategies that will grow your school.

Lifelong martial artist and business owner Scott Dolloff has spent over two decades “in the trenches” as a martial arts school owner. Tech-smart Dolloff has made a career of helping others meet their goals and pursue business success, on and offline.


Brazilian Jiu-Jitsu

If you’ve ever wanted to train in Brazilian jiu-jitsu with a member of the sport’s founding family, this is your chance! Experience the power of jiu-jitsu self-defense techniques, hone your instincts, and learn how to bring the confidence and patience exemplified by BJJ into your everyday life.

Rickson Gracie, the son of Grand Master Helio Gracie, is an Eight Degree Coral Belt with over 400 bouts, an undefeated record in BJJ and MMA competitions, and 40 years’ teaching experience. He has trained professional athletes, celebrities, law enforcement and military members, as well as some of the best grapplers today. Today, he presides over the Jiu-Jitsu Global Federation, an organization that promotes mental and spiritual growth through jiu-jitsu.


Muay Thai: The Basics of the Art of Eight Limbs

Muay Thai is known as the Art of Eight Limbs: combatants are trained in using their two hands, legs, knees, and elbows. Under certified Muay Thai instructor Mike Parker, participants will work on all of these aspects, as well as building combinations and working from the clinch.

In 1986, Mike Parker gained his Muay Thai instructor’s certification from Ajarn Chai Sirisute, the president and founder of the World Thai Boxing Association. In addition to years of experience as a trainer, Parker has fought bouts both of kickboxing and boxing.


Olympic Judo Takedowns & Finishes

Train with Olympians! Work gi and no-gi takedowns with two Olympic athletes, practice transitions to grappling finishes, and get some new innovative drills to take home to your school.

Mike Swain is a four-time Olympian judoka, Olympic bronze medalist, and former judo World Champion.


Olympic Judo Takedowns & Finishes

Train with Olympians! Work gi and no-gi takedowns with two Olympic athletes, practice transitions to grappling finishes, and get some new innovative drills to take home to your school.

Marti Malloy is a two-time Olympian judoka, and Olympic bronze medalist.

Juan Moreno

Prepare for the Olympic Challenge

With the 2020 Olympic Games are right around the corner, it’s the perfect time to bring a high-level sport program to your martial arts school. Olympic Champions Herb Perez and Juan Moreno show you how you can develop a sport-specific curriculum that will increase retention, create excitement, and help develop better students and athletes.

Juan Moreno is a three-time Olympian and a two-time Olympic silver medalist in taekwondo. As a competitor, coach or administrator he has been part of all seven Olympic Games where taekwondo was involved.

Herb Perez

Prepare for the Olympic Challenge

With the 2020 Olympic Games are right around the corner, it’s the perfect time to bring a high-level sport program to your martial arts school. Olympic Champions Herb Perez and Juan Moreno show you how you can develop a sport-specific curriculum that will increase retention, create excitement, and help develop better students and athletes.

Herb Perez won gold in taekwondo in the 1992 Barcelona Olympics and is a two-time bronze medalist in the World Taekwondo Championships. He is also the creator of the USA Athlete Training Program.

Tom Patire

Active Shooter Self-Defense

Have you ever wondered what you would do if a gunman barged into your workplace, school, or home? Tom Patire’s hands-on training seminar covers the basics of self-defense in such a situation. A renowned tactics instructor and bodyguard, Patire teaches realistic weapons disarms and how to go into “survival mode” for the best chance of surviving an encounter with an armed foe.

Tom Patire is a tactical and personal safety coach. He has taught at some of the most prestigious tactical academies in the world, including Charles, West Point and Fort Bragg. A former contractor, Patire is now in the private protective services, where he travels the world as a bodyguard for various figures. He is also an author, TV personality and sought-after speaker on all aspects of personal safety.

Apolo Ladra

The Filipino Art of Kali

Apolo Ladra teaches you how to bring Filipino martial arts to your school! Don’t know much about Filipino arts? Not a problem – Ladra’s seminar will introduce you to FMA and how to incorporate kali into your existing class structure, in a way that will compliment your other styles!

Master Apolo has over 40 years’ experience in the martial arts industry as an instructor and curricula creator, and has run multiple locations. He created the Kali4Kids curriculum after realizing that weapons-based classes helped boost student retention. Today, his program has over 10,000 active students worldwide.

Chris Rappold

Retention Based Sparring: 15 Must-Have Techniques to Improve Your Sparring Program

Ready to change the way you teach sparring at your school for the better? Chris Rappold’s “15 Sparring Must-Haves” seminar will show you how to make your classes fun, challenging and educational for everyone: from the MMA athlete to the new kid who’s afraid to get hit, as well as how to deal with other problems instructors may face when teaching sparring.

Chris Rappold has enjoyed success in both martial arts and business. A five-time sport karate World Champion, Rappold is the executive director of Team Paul Mitchell Karate and founder of the Retention-Based Sparring system. Rappold is also a martial arts school owner and instructor. As a MAIA consultant, he is committed to helping his peers achieve their own goals.

Jadi Tention

The Percentages: How Footwork and Fakes Create Openings and Opportunities

Footwork is critical in sparring, but it’s one of the trickiest elements to incorporate into classes. Increase your sparring IQ, and learn drills to teach your students, with Jadi Tention’s physical training seminar.

Jadi Tention is a six-time world champion and former member of Team Paul Mitchell Karate. With 28 years of training experience, he is not only a skilled competitor, but has trained other championship-winning students.

Mike Chat

The Xtreme Martial Arts Experience

Everyone loves a good action movie that’s jam-packed with fight scenes and hand-to-hand combat. Transform your martial arts class into your own studio set with Xtreme Martial Arts drills from Mike Chat! Use forms to build fight choreography that your students will have a blast learning. Great for demonstrations, social media posts, and other live events.

Bill Wallace

An Early Morning Stretch

Think stretching isn’t important? Think again! Bill “Superfoot” Wallace is a championship kickboxer. His ability to kick high and fast earned him his nickname – something he wouldn’t have been able to accomplish without superior flexibility! A good stretching session is the perfect way to start your morning off before a day of SuperShow events.

Bill “Superfoot” Wallace is an undefeated championship kickboxer. Between 1974 and 1980 he won 23 consecutive professional fights. His nickname comes from his lightning-fast left leg kicks, which were clocked at approximately 60 mph!

Damon Gilbert

Ten Steps to Boost Your Point Fighting IQ

Step up your sparring game with these strategies and drills designed to make your fighting “on point!” In this training session, you’ll practice footwork, broken rhythm, and work both offensive and defensive techniques. You’ll also work on distance management for striking and stress inoculation training to help avoid the dreaded adrenaline dump.

Damon Gilbert is the sparring coach of the legendary Team Paul Mitchell Karate. A 14-time sport karate point fighting world champion, Gilbert has two decades of national and international competition experience. He is also a 20-year veteran of the Oakland Police Department, 15 of which he has spent as the lead defensive tactics instructor. Gilbert owns B.I.T.W. Martial Arts Academy in San Leandro, CA.

Jeff Presley

Using Social Media to Create Awareness for Your School

In an increasingly digital world, an online presence isn’t a luxury, but a necessity. And it’s not enough to simply throw a Facebook post out onto your school’s page now and again. You need a social media strategy. Jeff Presley teaches you how you can create a truly memorable online platform, turn your students into social media ambassadors for your school, and make “doing good” in your community a good business practice.

Jeff Presley is the leader of enterprise partnerships for Causely. He is guided by his passion for helping small businesses as well as supporting local charities, through the policy "doing good is good for business." Presley has worked with over 20 assorted charities and hundreds of martial arts schools, helping them take a leading role in community involvement.

Dave Kovar

16 Teaching Techniques to Improve Your Classes

By using Dave Kovar’s 16 Teaching Techniques, rookie and veteran instructors alike will learn how to step up their game! Participants will learn simple, yet critical, practices for making their classes more effective and leave with a renewed passion for their chosen career.

Dave Kovar is a multi-style black belt. He opened his first martial arts school in 1978, and today operates a chain of eight schools in California and advises over 160 others. For the last 25 years he has been a leading instructor trainer in the industry, with thousands of individuals attending his Instructor Colleges.

Jon Pascal

Mastering the Fight-or-Flight Reflex: Realistic Krav Maga

Realistic training is critical to self-defense arts like Krav Maga, but how do you simulate the adrenaline rush of a fight without actually putting your students in harm’s way? Jon Pascal shows you the stress drills used by Krav Maga Worldwide that teach students how to harness their natural reactions and control fear.

Jon Pascal has over 30 years of experience in Krav Maga instruction and training, and over 20 years of experience in law enforcement. He holds a Krav Maga fourth-degree black belt, and serves as the Director of Krav Maga Worldwide’s Force Training Division. The Force Training Division is dedicated exclusively to training the law enforcement, security and military communities, and under Pascal’s leadership, has trained and supported over 8,000 personnel worldwide.

Melody Shuman

How to Transform Your Youth Leadership Team into AMAZING Instructors!

Kids classes are an essential part of running your school but they present a massive challenge if not taught properly. In this session, Melody Shuman will identify the 8 traits that make a perfect youth class instructor and show you how to teach children of all ages, while avoiding the most common pitfalls.

The founder of the SKILLZ program for age-specific curricula, Melody Shuman has over 20 years’ experience as a youth-martial arts expert. She has worked with school owners and instructors from around the world, and is considered one of the best children’s experts in the industry.

Rick Rando

The Perfect Student Welcome Pack: Create, Uphold and Exceed Expectations for New Members

A new student has committed to your school, but are they actually prepared for what happens next? In Rick Rando’s seminar, you’ll learn how to create the perfect student handbook that outlines gear purchases, tournaments, belt tests and more for your students. The right booklet can solidify a positive long-term student-instructor relationship, promote your other programs, and give others a positive perception of your school.

Master Rick Rando has been training in the martial arts for the past 29 years. A 6th-degree black belt in traditional taekwondo, he operates an 8,000-square-foot studio in Western Maryland. A school owner for the past 17 years, Master Rando is a 12 year member of MAIA, a regular MASupershow speaker, and contributing writer for MASuccess Magazine.

Barry Van Over

The 10 Must-Do's of Owning a Successful Martial Arts Studio

Owning a martial arts school brings stress, challenges, and rewards unlike any other occupation. Because it’s such a unique job, it can be difficult to always know the right course of action to take for your business. In his seminar, Barry Van Over helps you chart your course with “The 10 Must-Do’s of Owning a Successful Martial Arts Studio.”

Barry Van Over has earned a reputation as “the instructor’s instructor.” The president of Premier Martial Arts, Van Over is responsible for overseeing one of the largest and most successful martial arts studio chains in the world, with locations in the United States, Canada, and Great Britain. Van Over is also a sixth-degree black belt in karate.

Petra Robinson

Group Fitness Done Right: The Do's and Don'ts of a Martial Arts Fitness Program

Today, martial-arts related fitness programs are more popular than ever before. Your martial arts school can benefit tremendously with the addition of a fitness class, if it’s done correctly. Petra Robinson shows you the benefits of adding fitness to your repertoire and how the class shoud be done.

Petra Robinson has been active in fitness industry business development for over 37 years. Her creative talent and entrepreneurial instinct led her to work with many unique fitness concepts, helping turn them into well-known brands such as Zumba, Piloxing and Balletone. As the former VP of the Aerobics & Fitness Association of America, she developed business relationships between AFAA and numerous other leading fitness organizations and companies.

Robby Beard

Building Your Adult Program from the Inside Out

Kids are an important part of your martial arts school – but so are your adult students! Robby Beard shows you tips and techniques for teaching adults students, how you can bring more of them into your school, and reveals what you may unknowingly be doing that’s keeping the 20+ age group from staying.

Robby Beard is a 5th degree black belt in Shotokan karate, a black belt in Brazilian jiu-jitsu, and a certified Krav Maga instructor. He owns five USA Karate schools in Memphis, TN. For the last 11 years, Beard has worked as a MAIA consultant, utilizing his martial arts and business experience to help fellow school owners.

John Hackleman

How the Right Curriculum and Environment Make Your School More Effective

Martial arts is all about balance. You need to be modern without losing tradition, have a learnable curriculum that’s not boring, and teach combat skills without a “fight club” mentality. John Hackleman, owner and head trainer at The Pit MMA gym, shares how to create the right curriculum and environment in your school so you can keep that delicate balance.

John Hackleman is the head trainer and owner of The Pit mixed martial arts gym in California. A former professional boxer and kickboxer, he holds 10th degree black belts in HawaiianKenpo and Kajukenbo. Mr. Hackleman has trained many UFC fighters including former champion Chuck Liddell.

Kelly Bullard

Strong by Zumba: Interval Training

Start your day off with a fun, heart-pumping Strong By Zumba: Interval Training workout! Kelly Bullard and Abraham Hernandez lead this high-intensity class—synced to music—that will wake you up and leave your arms, legs, abs and glutes burning.

Kelly Bullard is an internationally known fitness educator, with degrees in Exercise and Sports Science and a Master’s in Sport Administration. Her passion and enthusiasm for fitness, and love of dance, lead her to Zumba, and she has been a Zumba Education Specialist since 2009. In addition to Zumba, she holds certifications from numerous other fitness organizations, including the Aerobics & Fitness Association of America, the American Council on Exercise, and more.

Abraham Hernandez

Strong by Zumba: Interval Training

Start your day off with a fun, heart-pumping Strong By Zumba: Interval Training workout! Kelly Bullard and Abraham Hernandez lead this high-intensity class—synced to music—that will wake you up and leave your arms, legs, abs and glutes burning.

Born and raised in Mexico, Abraham Hernandez started in the fitness industry as a gym owner and Spinning instructor in 2000, later receiving his Personal Trainer Certification. In 2006 he began teaching Zumba in Mexico, then moved to Spain where he became a Zumba Education Specialist. In 2010 Hernandez moved to the USA, where he represents Zumba and Strong by Zumba as a Master Trainer.

Mike Metzger

Generating More Revenue with Every Enrollment

Many school owners feel uncomfortable, even guilty, when it comes time to raise prices and ask students for more money. Mike Metzger, MAIA Elite consultant, explains how you can generate more revenue per enrollment without bumping up prices. Learn the right way to set up a pricing structure, and why it’s one of the most important elements of your business.

Mike Metzger owns 10 karate schools in Florida, in addition to several other licensed and franchised locations. A MAIA Elite consultant, he specializes in helping other school owners replicate the same success he has achieved. Additionally, Metzger holds a third-degree black belt in taekwondo.

Shane Tassoul

Understanding Upgrades and How They Maximize Profitability

Upgrade programs bring value to your school, for both yourself and your students – and you’re probably already using some without even realizing it. Shane Tassoul, owner of Championship Martial Arts in Wisconsin, shows how he uses upgrades to improve retention and profitability and how you can do the same.

Shane Tassoul owns and operates Championship Martial Arts in Appleton, Wisconsin. Tassoul first came to the SuperShow years ago as a struggling new school owner. By applying what he learned at the show, Tassoul was able to turn his story into one of success. Today, his school has over 300 students. Tassoul is a MAIA Elite consultant and popular MA SuperShow presenter.

Tony Fournier

Identifying and Instilling Life Skills: How to Teach What You Promise

Make sure your students are reaping the mental as well as physical benefits of martial arts training. Antonio “Tony” Fournier’s schools place a huge emphasis on promoting confidence, self-esteem, focus, integrity, concentration and self-worth– and he can show you how to bring those traits out in your students. When their kids are doing well, happy parents become your best sales team!

Tony Fournier is a speaker, trainer and MAIA Elite Consultant. As the president of Fournier's Karate Leadership Centers, with two locations in southern Maine, he is also accustomed to the responsibilities and daily committments that come with running a martial arts school. In business and his schools, he places a strong emphasis on respect and leadership.

Nick Peterman

Cage Fitness

Cage Fitness is a fun, kick-butt total-body workout designed for people of all ages and fitness levels. Designed to replicate the rounds of a cage fight, Cage Fitness features five 5-minute rounds of high-intensity interval training, followed by one minute of rest. If you like pushing yourself, try Cage Fitness first thing in the morning!

Nick Peterman has nearly 30 years of experience as martial arts and fitness instructor. He has been an instructor for Cage Fitness since its inception in 2009, and is also a Cage Fitness Licensed Consultant at Cage Fitness Headquarters in Orlando, Florida.

Kyle Coletti

Focusmaster: The Ultimate 30-Minute Workout

Learn how the Focusmaster can generate revenue for your school with fun and exciting workouts! Adding Focusmaster to your gym lets you utilize more of your studio space while incorporating a fitness class for martial artists and non-martial-artists alike. After trying this intense 30-minute workout, you’ll see why this workout became so popular!

Kyle Coletti is the owner of Focusmaster Fitness and the creator of Focusmaster Workout Programs, including the Focusmaster Workout Programs. He also created the Focusmaster Fit30 Home Workout DVD Series. In 2016, Coletti and the Focusmaster appeared on Spike TV’s Sweat, Inc., hosted by Jillian Michaels, to compete against other fitness entrepreneurs. Coletti won, and the Focusmaster was named “America’s Next Fitness Phenomenon.”

Matt Page


Learn tips and tricks for creating attention-grabbing video content and using social media to drive online traffic to your site from the ‘master’ himself, Matt Page. Most famously known for his alter ego Master Ken of “Enter the Dojo,” Page has over 250,000 YouTube subscribers and over 400,000 Facebook followers. His recent hit video, “Speed Hitting,” was watched over 65 million times in just four days!

Matt Page is the creator of the popular comedic web series “Enter the Dojo,” described as a cross between “The Karate Kid” and “Reno 911.” Page stars as arrogant, irreverent martial arts instructor Master Ken. “Enter the Dojo” has gained fans around the world, and Page has traveled internationally to perform the “Master Ken LIVE” show in Canada, Scotland, Wales, England, Germany and Australia. Page has also appeared as an actor in films including “Odd Thomas”, “Whiskey Tango Foxtrot”, “Maze Runner 2: Scorch Trials” and “Sicario.”


Instructor Round Table

Join Melody Shuman (SKILLZ age-specific curriculum), Dave Kovar (Instructor College), Barry Van Over (Premier Martial Arts) and Mike Chat (Xtreme Martial Arts) for the Instructor Roundtable, moderated by MAIA Executive Director Frank Silverman.

Thank you to our sponsors!

The Martial Arts SuperShow is the industry’s largest gathering for martial arts school owners and professionals. Join us in Las Vegas as a sponsor to get your brand in front of a group of talented and inspired martial artists looking to invest in their schools. Interested in being a sponsor? Contact Jan Szijarto at jszijarto@masuccess.com.